- Market Research Future reveals that in 2019, the shampoo market (a considerable segment in the hair care industry) touched USD 29.38 billion while its growth rate will be around 3.4% from 2021 to 2028. Moreover, the shampoo market will be reaching USD 37.92 billion by 2028.
- MRFR experts further reveal that the hair color market size will soar at a rate of 7.20% between 2020 and 2027 while touching USD502.84 million by 2027.
- Other segments in the haircare industry such as hair oils, and hair conditioners will also be performing exceedingly well in the years to come. The strong revenue generation can be accredited to the mounting popularity of herbal products, the rising use of innovative manufacturing technologies, and effective advertising campaigns by major brands.
Introduction to Hair Care
Hair care is not related to only the appearance of a person but also their overall hygiene. Healthy hair ensures a person looks great and their scalp and hair are in good condition. People are increasingly visiting reputable salons to make use of premium hair care products that ensure the health of their hair. The way the hair looks is extremely important to several people, having a substantial impact on their self-esteem. This can be seen in a survey that reveals that a staggering 86% of women worldwide consider the appearance of their hair important for their self-confidence.
Why is Hair Care Important?
HEALTHY HAIR
Good hair means healthy hair, which is a critical factor in deciding the well-being of the person. It determines the condition of the person’s health, since unmaintained hair can be frizzy, dry, and have split ends. These issues are unhealthy and also impact the person’s self-confidence. Professional salons give appropriate treatments for maintaining hair and their health as well as vibrancy.
Furthermore, after the treatment at the salon, the customer is given a recommendation from the stylist about which shampoo and conditioner to be used. This helps ensure vibrant and healthy hair until the next visit.
HIGHER SELF-CONFIDENCE
Self-confidence is integral for almost everyone, with the hair condition deciding how one views themselves. Regular visits to well-known salons or following proper at-home hair care regimes ensure that one is happy with their appearance, thereby building their self-confidence. While hairstylists understand what type of style and cut of hair one requires, knowing about the appropriate hair care regime helps one maintain it for a long time.
Professionally done hair along with the right amount of hair care builds up confidence, be it any occasion, whether a small get-together or a job interview.
REPRESENTATION OF OVERALL HEALTH
It is not really surprising that the condition of the hair is indicative of someone’s overall health. Shiny, healthy, and vibrant hair is a strong sign that one’s body is able to produce enough nutrients and vitamins, which means that the body is in peak condition. Frizzy, dry, and unhealthy hair indicates bad hair care or diet, which needs to be changed as soon as possible.
Healthy hair ensures mental and physical well-being and is, therefore, an important factor to be taken seriously. With proper care and maintenance, one can have vibrant, healthy hair.
PREVENTION OF PREMATURE HAIR LOSS
Hair maintenance gives rise to a range of benefits, which promote hygiene as well as self-esteem. However, longevity is one great benefits of maintaining hair, since effective maintenance brings down the chances of premature hair loss.
What are the Different Hair Care Products?
Shampoo
Shampoos are some of the most sold hair care products worldwide. This hair care product’s primary use is cleaning the hair. These also have other uses, including smoothening, dandruff treatment, and hair fall control. Shampoos experience humongous demand, owing to the rising air pollution and the evolving lifestyle of consumers. The availability of a variety of shampoos like dandruff control shampoo, dry shampoo, and herbal shampoo further ensures strong demand.
Shampoo brands are working on coming up with creative products that deal with particular hair-related issues like hair fall, oily hair, dry hair, thin hair, and dandruff.
Furthermore, herbal shampoos with natural ingredients are at the top of most consumers’ shopping lists, given the soaring awareness regarding the toxic impact of chemicals in products.
Hair Oil
Hair oiling refers to a treatment to attain healthy hair, hailing from Ayurvedic medicinal traditions. Frequent oiling helps prevent damage to the hair, caused by chemicals in various shampoos as well as pollution. It also elevates luster, shine, and moisture while also preventing hair fall.
Hair oils containing antioxidants, hydrating ingredients, and essential vitamins are gaining a lot of attention from millennial consumers, as these types of hair care products help repair, moisturize and strengthen hair and scalp.
The burgeoning consumer interest in herbal oils seems to be a noteworthy trend in the worldwide hair oil industry. Herbal hair oil mostly contains seeds, plant extracts, and vegetables like castor, sesame, neem, coconut, tea tree, lemongrass, and more. Herbal hair oils are being preferred for treating hair thinning, dandruff, and premature hair greying, and will emerge as one of the most lucrative segments in the haircare industry in subsequent years.
Hair Conditioner
Hair conditioner is a rapidly growing segment in the hair care products industry. It is majorly used for enhancing the feel as well as the appearance of hair. It helps replace the moisture, nutrients and natural oils generally lost while washing. Hair conditioners are considered safe if they have appropriate and safe ingredients. Also, hair conditioners are assessed to ensure they do not cause scalp as well as eye irritation.
Hair Color
Almost everyone has dabbled with one or more hair colors in their lives, to maybe change their looks and make a style statement. It can also be to cover grey hair strands, a common phenomenon occurring with advancing age.
Hair color can make or break a person’s appearance. Consumers are now extremely experimental when it comes to hair colors, considering the rapidly booming world of social media and its influence.
Bottom Line
With haircare now almost synonymous with skincare, people are adopting different regimes and routines that best suit them. Hair Care products’ sales have slowed down in various developed nations, where the market is now saturated and is a price-led and competitive category. Although the US is the most lucrative market, colossal growth can be seen in India, Brazil, and China. South East Asia also shows promise. Nature and science are forming a formidable combination, acting as a strong foundation for the future of haircare.